From Overwhelmed to AI-Powered CEO
Hello friend,
Let’s be honest for a second. There is a massive difference between knowing about AI and actually using it to change how your business runs.
We see it all the time. Leaders get overwhelmed by the sheer volume of tools out there. They sign up for a dozen free trials, play around for an hour, and then go right back to their old way of doing things because they don’t have a roadmap.
That was Mackenzie two years ago.
She was the CMO of a medical training company, and she felt buried under options. She knew she needed to modernize, but she didn’t know where to start. So, she joined our Applied AI level 1.
Fast forward to today? She’s the CEO
Register Now and get 50% off with code NEWSLETTER50
The “Boring” Work is Gone
Mackenzie didn’t use AI to replace her team; she used it to elevate them.
One of her biggest wins was in customer service. By automating the ticketing system and basic inquiries, she was able to move three out of four support reps into new roles in operations, finance, and marketing.
“We have not lost workforce through AI,” she told us. “Majority of people have new roles they didn’t have before… We’re upskilling who we have and replacing automatable skills to give those people more time to learn new skills.”
Now, instead of drowning in support tickets, her team is building the business.
If It’s Not Written Down, It’s Not Done
Mackenzie’s biggest piece of advice for anyone trying to implement AI? You need a process first.
“Anything with a written process,” she said, was the easiest to automate. If your business runs on tribal knowledge stuff that’s just in people’s heads AI can’t help you yet. You have to document the work before you can hand it off to the machine. (and yes, there’s an AI for that, we built it)
Ready to Build Your Own Success Story?
Mackenzie mentioned that reading newsletters (like this one!) is great, but until you get your hands dirty and actually build things, you won’t see the impact.
If you are ready to stop reading about AI and start building with it, our next cohort is open for registration.
Applied AI Course Level 1 with Certification™
- Starts: Feb 24, 2026
- Format: Live Online via Zoom
- Duration: 10 Weeks (+10+ Lessons on demand + Recordings +10 optional AI Labs)
This isn’t just theory. We focus on comprehensive education featuring LIVE class sessions, homework, and in-class workshops covering the skills needed to achieve actual results.
Here is what we will cover together:
- Introduction to AI: History, security, and creating a reliable AI use policy.
- Prompt Engineering & Brand Voice: Learn the basics of crafting prompts, developing prompting techniques, and creating and maintaining a voice for various AI tools.
- Crafting Quality Content: Develop skills to create high-quality content while maintaining a consistent and effective brand voice.
- Presentations: Discover how to quickly create effective and impressive presentations using different AI powered tools.
- Spreadsheets: Learn how to create, organize, and analyze spreadsheets with AI assistance.
- Custom Agents/GPTs: Create reusable prompts and AI powered agents to do tasks for you!
- Next Level Prompt Engineering: Learn how to use frameworks and multiple data sources to create compelling proposals, emails, SMS campaigns and more!
- Generative AI Image Basics: Get introduced to creating images using tools – simple to sophisticated.
- Generative AI Video Basics: The tools Mackenzie used to save months of work.
- Workflow Application: Choose AI tools and integrate AI solutions within your processes.
You’ll earn the Applied AI Level 1 Certification upon completing the course and passing the assessment.
Mackenzie went from overwhelmed to automating entire departments. Imagine what you could do in 10 weeks.
Register Now and get 50% off with code NEWSLETTER50
See you in class!
-Nicole Donnelly Founder,
