At our AI Smart Labs session on June 18, we mapped out a new PR outreach process to handle outbound podcast and interview queries. Our team decided to drop our process directly into a workflow and SOP creator to generate clear instructions for the team. ou can automate tedious relationship-building tasks, and you still need…
Hello Friend, The AI you lean on is not fully yours to control. Apple now runs its new Siri on Google’s models. Anthropic had to switch off its two most powerful models overnight after a government order. And a team out of MIT showed just how much power and water it takes to keep these…
Dear Friend, We are officially entering the operational era of AI. The initial hype has settled, and now businesses are realizing that long-term success requires serious infrastructure. In our lab session last week, we experienced firsthand what happens when AI models update and workflows break. We had a core AI tool fail on us, but…
Dear Friend, At our AI Smart Labs session on May 28, our main content tool stopped working. We did not get a warning or a time for when it would be back. Our team quickly switched to Claude and kept working. The lesson is simple: do not rely on just one AI tool. If you…
Lindy AI for owner-operators: how to use it beyond calendar scheduling, which workflows save up to 8 hours a week, and how to set up your first trigger.
Dear Friend, Adobe just officially closed its acquisition of Semrush. As AI agents increasingly drive purchasing decisions, this move positions them to lead the charge in SEO, generative engine optimization, and agentic search. The landscape of brand visibility is evolving fast. Speaking of agents, last week in our Applied AI, we tackled one of our…
AI for owner-operated PR firms: Prowly plus Claude Pro stack at $278 per month, 40 to 60% pitch reply lift, 4 to 6 hour weekly coverage tracking savings.
Dear Friend, We spent our latest Applied AI session digging into video basics, and I want to share a hard truth: video content is no longer optional if you care about SEO. Search engines value it far more than standard text. During the workshop, we rolled up our sleeves and tested tools that are easy…
Dear Friend, Happy Wednesday! In our Applied AI class, we spent time on custom agents, Jasper grids, Google Studio workflows, and a proposal workflow that can turn a single meeting URL into a proposal draft, folder structure, and project tasks. That theme carried right into this week’s news, too. The most useful AI stories we…
Dear Friend, Last week in our Applied AI session, we spent time testing how different AI models handle spreadsheets, reports, and presentations in real workflows. The big takeaway was practical: Claude stood out for formula-ready spreadsheets and even HTML calculators,and Gemini impressed on charts and polished reports. Most won’t do forumulas unless you explicitly ask…
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