Website AI Chatbots: Should Yours Have One?
An AI chatbot for a website is only worth it if your help content is already good. How to decide, who it suits, and who should wait.
AI Rules for Ads, Health Claims, and Courts
Dear Friend, In our AI Smart Lab session this week, I brought in something that made me angry. I am in a What’s App channel with about 15 agency owners about in AI marketing, and someone had AI write a quick bio for each of us. The bios for the men said things like “he…
How Often Is AI Wrong? What the 2026 Numbers Show
How often is AI wrong? Published rates run from a few percent to a third. See what they measure and how to count your own rate in a week.
How Do You Get Consistent AI Output? Fix the Inputs
Consistent AI output comes from fixed inputs and a written standard. What to lock down, how to test it, and how to hold it steady as tools change.
How Do You Move an AI Pilot Into Daily Use?
How to move an AI pilot to production: the readiness tests, the owner to name, and the signals that show daily use is really happening.
Connecting AI to Software You Already Use: A Guide
Connect AI to existing software instead of buying another platform. Native features, connectors, MCP, what to join first, and what breaks.
Why Does AI Give a Different Answer Every Time?
Why AI output varies: sampling, chat history, quiet model swaps and shared servers explain why one prompt gives a new answer each run.
MIT trains 19 professors, California orders AI audits, and OpenAI opens its agent tools
Dear Friend, In our AI Smart Lab session last week, I brought up something I’ve heard from a dozen founders in the last month. They bought the tools, told the team to go do the vendor’s free training, and then wondered why nothing changed. So wewent and looked at that training. Anthropic’s is excellent if…
Can You Build an AI Agent Without a Developer?
Can you build your own AI agent without a developer? What no-code builders really handle, which jobs suit them, and when you need an engineer
How Do You Brief a Contractor Who Uses AI?
Briefing contractors on AI use: what to ask before you hire, what to put in the scope, and how to check the work that comes back.
