Dear Friend, We are officially entering the operational era of AI. The initial hype has settled, and now businesses are realizing that long-term success requires serious infrastructure. In our lab session last week, we experienced firsthand what happens when AI models update and workflows break. We had a core AI tool fail on us, but…
Dear Friend, At our AI Smart Labs session on May 28, our main content tool stopped working. We did not get a warning or a time for when it would be back. Our team quickly switched to Claude and kept working. The lesson is simple: do not rely on just one AI tool. If you…
Dear Friend, In our Wed. AI Smart Labs sessions, the team and I look at our own internal workflows. We realized our newsletter production process had become too manual again, with fragmented steps and tricky WordPress anchor links. When we looked at our analytics, we found that almost no one clicked our ‘how-to’ section. So,…
We are seeing lawyers face disciplinary action for blindly trusting AI research. We are seeing major legal settlements over overhyped AI marketing. And in a massive shift for business compliance, Colorado just completely watered down its landmark AI regulations under pressure. The winners right now are not the companies buying the flashiest tools. The winners…
If there is one theme that keeps popping up in my conversations with founders this week, it is the collision between the hot promises and your reality. We are past the honeymoon phase of artificial intelligence. Now, we are dealing with the messy, physical, and legal realities of integrating it into actual companies. You will…
Dear Friend, Adobe just officially closed its acquisition of Semrush. As AI agents increasingly drive purchasing decisions, this move positions them to lead the charge in SEO, generative engine optimization, and agentic search. The landscape of brand visibility is evolving fast. Speaking of agents, last week in our Applied AI, we tackled one of our…
Dear Friend, Last week in our Applied AI Session, we went deep into building workflows instead of just playing around with prompts. The biggest takeaway from the group was to start simple. Whether Hudson was using NotebookLM to instantly turn class modules into study guides, or Hailie was mapping out a multi-step newsletter process from…
Dear Friend, We spent our latest Applied AI session digging into video basics, and I want to share a hard truth: video content is no longer optional if you care about SEO. Search engines value it far more than standard text. During the workshop, we rolled up our sleeves and tested tools that are easy…
Dear Friend, Happy Wednesday! In our Applied AI class, we spent time on custom agents, Jasper grids, Google Studio workflows, and a proposal workflow that can turn a single meeting URL into a proposal draft, folder structure, and project tasks. That theme carried right into this week’s news, too. The most useful AI stories we…
Dear Friend, Last week in our Applied AI session, we spent time testing how different AI models handle spreadsheets, reports, and presentations in real workflows. The big takeaway was practical: Claude stood out for formula-ready spreadsheets and even HTML calculators,and Gemini impressed on charts and polished reports. Most won’t do forumulas unless you explicitly ask…
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