Dear Friend, We spent our latest Applied AI session digging into video basics, and I want to share a hard truth: video content is no longer optional if you care about SEO. Search engines value it far more than standard text. During the workshop, we rolled up our sleeves and tested tools that are easy…
Dear Friend, Happy Wednesday! In our Applied AI class, we spent time on custom agents, Jasper grids, Google Studio workflows, and a proposal workflow that can turn a single meeting URL into a proposal draft, folder structure, and project tasks. That theme carried right into this week’s news, too. The most useful AI stories we…
Dear Friend, Last week in our Applied AI session, we spent time testing how different AI models handle spreadsheets, reports, and presentations in real workflows. The big takeaway was practical: Claude stood out for formula-ready spreadsheets and even HTML calculators,and Gemini impressed on charts and polished reports. Most won’t do forumulas unless you explicitly ask…
Dear Friend, Last week, in Applied AI we spent time inside presentations and honestly, it was one of those “this saves hours” sessions. The big takeaway? AI tools like Canva, Gamma, and Google Slides are getting faster and more practical, and they still need direction. The best results came when we brought a clear outline…
Hi Friend, The themes this week are practical adoption, stronger guardrails, and smarter use of AI where it actually makes a difference. One more thing worth folding into this week’s read: the way people search for information is shifting. AI tools like Perplexity, ChatGPT with web browsing, and Microsoft Copilot are now capturing a significant…
Hello friend, Let’s be honest for a second. There is a massive difference between knowing about AI and actually using it to change how your business runs. We see it all the time. Leaders get overwhelmed by the sheer volume of tools out there. They sign up for a dozen free trials, play around for…
Hi Friend, I’m in New Orleans, Louisiana this week, soaking up the last of the Mardi Gras magic – beads still draped in the trees and hanging from every fence. EO first invited me to lead an AI workshop (were are covering operations and GEO/AI SEO). Then a member asked me to facilitate a private…
Hi there, The AI SEO/GEO conversation is still the most practical hot topic. The time suck hot topic is Moltbook. There are so many security issues in setting up your own bot to engage that my friends have unfortunately found the hard way. New Super Agents can take action inside of ClickUp. We also got…
Hi Friend, Last week I did a presentation for the Global AI Councel about AI SEO/GEO. I walked attendees through how AI SEO/GEO had changed the rules of visibility—shifting search from ranked links to AI-generated answers where brands either get mentioned or disappeared. I broke down the five signals that influence AI inclusion (entity clarity,…
Hi Friend, This week we’ve still been talking about AI SEO/GEO daily. There’s a session tonight that you can attend for free where I’ll be speaking about AI SEO/GEO for the Global AI Councel. Can’t wait to show you exactly how we do things here for us and for our clients. I also pulled in…
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