Dear Friend, In our AI Smart Lab session this week, I brought in something that made me angry. I am in a What’s App channel with about 15 agency owners about in AI marketing, and someone had AI write a quick bio for each of us. The bios for the men said things like “he…
Dear Friend, In our AI Smart Lab session last week, I brought up something I’ve heard from a dozen founders in the last month. They bought the tools, told the team to go do the vendor’s free training, and then wondered why nothing changed. So wewent and looked at that training. Anthropic’s is excellent if…
Dear Friend, In our AI Smart Lab session last week, we pulled up our Snitcher numbers and read them line by line. Snitcher is a tool that sits on your site and lets you know who’s visiting and what their contact info is. If properly tagged you can put them into an email funnel based…
Dear Friend, In our AI Smart Lab session this week, we pulled up our own AI usage and found we had burned through tens of thousands of credits in ClickUp. One agent was responsible for most of it. Our task intake triage agent. Nobody had flagged it, because it was working. It was just firing…
Dear Friend, In our AI Smart Lab session last week, we cleaned up our own ClickUp agents. We had a pile of separate helpers pulling action items out of client emails and meetings, so we merged them into one agent that reads the work, sorts it, and sets each task with an owner, a due…
Dear Friend, In our AI Smart Lab session last week, we built out our ClickUp agents. Instead of running one general assistant, we started grouping agents by the services a client actually buys, so each account has its own small set of agents that knows that client’s work. What made it click was handing the…
Hi Friend, In our AI Smart Lab session last week, we audited our AI subscriptions. We found tools we were paying for out of habit and barely using, so we cancelled them and moved that work into platforms where we already have credits. The same audit surfaced a quieter problem: our automation connectors expire on…
Dear Friend, In our AI Smart Lab session last week, we put one of our own tools on the spot in front of the whole team. It is a proposal builder. You hand it a client name, it reads that client’s meeting notes and files, asks a couple of questions, and writes a first draft…
Dear Friend, In our AI Smart Labs session this week, the whole team built a newsletter together inside Claude. Everyone ran the same workflow: a research step that gathers and verifies the week’s stories, a human review checkpoint, and a writer step that turns the approved links into a draft. We also fixed a habit…
Dear Friend, In our AI Smart Labs session this week, we worked on getting our AI voice right, again. We fed the tools real samples of how we actually write, looked hard at what came back, and cut the fluff, generic lines that do not sound like us. We added even more guidelines to cut…
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