If there is one theme that keeps popping up in my conversations with founders this week, it is the collision between the hot promises and your reality. We are past the honeymoon phase of artificial intelligence. Now, we are dealing with the messy, physical, and legal realities of integrating it into actual companies. You will…
Dear Friend, Adobe just officially closed its acquisition of Semrush. As AI agents increasingly drive purchasing decisions, this move positions them to lead the charge in SEO, generative engine optimization, and agentic search. The landscape of brand visibility is evolving fast. Speaking of agents, last week in our Applied AI, we tackled one of our…
What to expect from an AI consulting engagement: timeline, 4 deliverables, pricing from $7,500-$25,000, and how to tell if the engagement delivered value.
Dear Friend, We spent our latest Applied AI session digging into video basics, and I want to share a hard truth: video content is no longer optional if you care about SEO. Search engines value it far more than standard text. During the workshop, we rolled up our sleeves and tested tools that are easy…
AI upskilling vs. AI coaching for business teams: key differences, when to choose each format, and how to match training to your team’s specific outcome.
How to build the business case for AI upskilling: a step-by-step ROI framework for growing business owners approving their own training budget.
Dear Friend, Happy Wednesday! In our Applied AI class, we spent time on custom agents, Jasper grids, Google Studio workflows, and a proposal workflow that can turn a single meeting URL into a proposal draft, folder structure, and project tasks. That theme carried right into this week’s news, too. The most useful AI stories we…
When to invest in AI for a growing business: a 3-signal readiness check, a pre-investment time baseline, and the one mistake that causes tool accumulation.
Dear Friend, Last week in our Applied AI session, we spent time testing how different AI models handle spreadsheets, reports, and presentations in real workflows. The big takeaway was practical: Claude stood out for formula-ready spreadsheets and even HTML calculators,and Gemini impressed on charts and polished reports. Most won’t do forumulas unless you explicitly ask…
How to know if your business is ready for AI: a 10-minute, 3-input diagnostic for owner-operators that produces a specific action list, not a score.
Stop the endless cycle of experimentation and start building AI solutions that deliver measurable value. Schedule a consultation and map your next steps.
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